Table of ContentsYield Management for Travel and Transportation The Role of Yield Management is to Help Match Supply and Demand Airline Marketing Overview Yield Management Goal: Sell the Right Product to the Right Customer at the Right Price Yield Management is Essential to Airline Profitability Airline Yield Management History Prior to De-regulation Airline Marketing was Relatively Simple The Business Process Was Complex But Manual Price Competition Began in the Early 1970s The 1978 Airline Deregulation Act The Early-80s Brought Loses for Airlines In 1986 Yield Management Became a Strategic Tool AA’s Pricing Strategy was made Practical by Yield Management Yield Management has been Applied to Many Industries Yield Management Concepts Revenue Management Principles Yield Management Resource Allocation Most RM decisions are Variations of the Resource Allocation Process Most of the Effort in RM is Getting the Right Data to the Resource Allocation Decision Technology has Evolved to Support Yield Management in Large and Dynamic Environments Revenue Management Impact on Airlines Yield Management Myths Revenue Management Myths Revenue Management Myths Revenue Management Myths Revenue Management Myths Revenue Management Myths Final Comments |
Author: NEJIB
Email: jvandeva@isye.gatech.edu Home Page: www.isye.gatech.edu/~jvandeva |
